Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Google announced in beta on Wednesday that channel-level reporting is coming to its Performance Max advertising platform supported by artificial intelligence (AI). The move will enable advertisers to ...

For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Google has been criticized for more than a decade for not giving advertisers the data needed to make decisions on their own -- data that is often used to optimize campaigns and determine ad and ...

Google Ads has rolled out a new update to the channel performance report on the insights report that shows spend over time ...

Some Google Ads MCC, Manager Accounts, are seeing channel performance reporting. This does not seem to have been rolled out to all advertisers yet, but Mike Ryan noticed it was rolling out on some of ...

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics like ROAS and CPA. But the most revealing update wasn’t in the announcement ...

Google launched a channel performance timeline view in Performance Max. It gives you a clearer breakdown of how Search, YouTube, Display, and other channels contribute to campaign results over time.