While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Strategies that fail to account for these psychological shifts will inevitably miss emerging opportunities and underestimate new risks.

A consumer behavior model developed by the UCO includes willingness to pay as a variable when studying people’s intention to purchase electric vehicles in Spain Electric cars are seen as a more ...

Current quantitative consumer behaviour models focus on brand and marketing variables to explain / predict market structure, dynamics and brand health. Current quantitative consumer behaviour models ...

Known as The Mobius Cycle™, the philosophy is a departure from the classic purchase funnel marketers have used for years to map the buyer's journey. Whereas the funnel is tidy, logical and linear, ...

Banks, once viewed solely as custodians of money and facilitators of transactions, are now reimagining themselves as active participants in the e-commerce ecosystem. This transformation is being ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.