Overview Big data collection is now a daily practice for businesses, helping them understand behavior and improve services ...

The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Erik Huberman is the Founder and CEO of Hawke Media, a full-service outsourced CMO and marketing consultancy based in Los Angeles, CA. For years, digital marketers relied on third-party cookies that ...

The Housing and Urban Development Department needs to improve its data collection instructions and standards used for counting the homeless population, according to a new Government Accountability ...

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

Trans people are consistently undercounted in data thanks to flawed practices in collection, analysis and sharing. And if we ...

Data is a company’s most powerful asset. Yet, many businesses cannibalize this valuable asset by selling it to third parties when they should be using it to make their businesses stronger and more ...

A GAO report predicts that the government will run out of storage for its increasing data collection unless new methods are perfected. The size of the datasphere has exploded. In 2020, the world ...