Before you can reach your targeted audience in a service business, you must understand the different platforms that are available to sell your services. This is known as distribution of service, and ...

Channels of distributions are included in the analysis of place within the "4-P" business marketing mix. The channels of distribution describe how products are delivered to target customers.

For any business, the ultimate goal is to increase sales and turn a profit but not all companies take the right approach. Instead, some businesses focus on getting more customers into their stores ...

Looking beyond the obvious, discovering new ways of doing things and finding new distribution channels is essential in today's fluctuating economic climate. Make no mistake, marketers are always ...