The viewership numbers are in for Bad Bunny's Super Bowl halftime show. The Apple Music Super Bowl LX Halftime Show averaged 128.2 million viewers in the U.S. during the timeframe of 8:15-8:30 p.m. ET ...

Super Bowl LX is tomorrow, which also means one of the most anticipated music events of 2026 — Bad Bunny’s halftime performance — is coming almost here. Bad Bunny and football fans alike are counting ...

In a Monday, Feb. 9, the Halftime Show's director Hamish Hamilton spoke about how the Puerto Rican superstar's performance was "the biggest team effort" Bad Bunny performed with special guests Lady ...

One of the staples of the Super Bowl is the halftime show between the second and third quarters, often referred to as “music’s biggest stage” when promoting the headlining artist. While the core of ...

Bad Bunny turned the Super Bowl Halftime Show into a full-blown party, packing years of hits into a nonstop, high-energy ...

The MarketWatch News Department was not involved in the creation of this content. The Roc Nation executive-produced show has officially become one of the most dominant global entertainment moments in ...

Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Charlie ...

The MarketWatch News Department was not involved in the creation of this content. The Roc Nation executive-produced show has officially become one of the most dominant global entertainment moments in ...

The Roc Nation executive-produced show has officially become one of the most dominant global entertainment moments in Super Bowl history — breaking records across streaming, social, and global charts.