CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Car dealerships, grocery stores, and big retailers were once the underpinnings of local advertising. But that’s changed, leaving media companies and ad agencies scrambling to find new clients. What ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

Amazon’s advertising business unit has announced a new feature that will allow ad buyers to launch location-based, interactive video campaigns on its flagship streaming service Prime Video. The new ...

There has been a significant shift in consumer expectations: consumers want brands to acknowledge and even reflect their unique local communities. This once again highlights the importance of relevant ...

In today’s competitive marketplace, establishing a prominent local presence is essential for the success of businesses in Spokane and the Inland Northwest. Partnering with NonStop Local KHQ provides a ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...

Great advertising moves people. It shapes perceptions, fuels brand affinity, and drives real business outcomes. Yet TV and digital video advertising have long suffered from a glaring divide. Premium ...