Yahoo, Google, Verizon SuperPages and others are all investing heavily in strategies to attract local retailers and other advertisers online. The value of the local ad market is estimated to be as ...
Local and mobile have always been linked as a natural pairing, but the promise of that alliance has often outstripped actual ad spending. In a keynote presentation at MediaPost’s Mobile Summit Friday, ...
Local mobile advertising is on the move, so says a Borrell Associates memo to clients. Local mobile advertising is expected to double in 2013. In some markets the number may be in the tens of ...
Online local media company Local.com recently announced a rich media ad platform which incorporates in-store product inventory availability and current pricing data for products sold by local ...