I'm a model in my 30s who often books jobs playing teenagers. I believe having a consistent skincare routine is key to maintaining youthful, radiant skin. I always protect my skin from the sun and ...

Pritika Swarup, founder of Prakti Beauty, exclusively shares her tips for a glowing awards season look, including her ...

Esthetician Kristyn Smith is no stranger to famous faces, having treated stars including Bella Hadid and Jacquelyn Jablonski.

Pritika Swarup is a Who What Wear editor in residence, an international fashion model, a philanthropist, and the founder and CEO of the award-winning beauty and wellness brand Prakti Beauty. As a ...

You’ve invested in the 12-step routine. You’ve spent more on serums than your car payment. You’ve diligently followed every piece of skincare advice from every glowing-faced influencer. So why does ...

If you’re wondering how to use hyaluronic acid in your daily skin care routine, you’re not alone. The word acid makes it sound like a daunting ingredient to some, but hyaluronic acid is actually a ...

Your bank account doesn’t have to suffer for your skin to glow. The beauty industry wants you to believe that sustainable skincare requires expensive organic serums and luxury eco-friendly brands, but ...