While the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in PPC. Entities are essentially unique people, places, things or concepts that provide context and ...

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their ...

Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I first started in Google Ads, the ...