One of the least-understood yet most-touted approaches to helping businesses is their customer experience (CX) rating. How does a customer feel when he or she interacts with the company? This question ...

The next time you’re tempted to put “PR experience required” on a job posting, reconsider. You might be alienating some up-and-coming PR rockstars simply because their journey began elsewhere. The ...

When choosing a PR firm for their business, prospective clients are instinctively drawn toward agencies with long-term experience and deep expertise in their specific industry. This approach makes ...

Add Yahoo as a preferred source to see more of our stories on Google. Candice N. Mackel is the founder of Charlotte-based firm Candice Nicole Public Relations. She has almost 20 years of experience in ...

Lucia Polverino landed a coveted role as a venture capital analyst in London in her early 20s. She said her experiences in PR and product management were instrumental in this transition. Polverino ...