The NFL and the Big 12 announced a partnership last week focused on officiating development. Big 12 officials will get access to NFL clinics, teaching tapes, and accountability tools. Both ...

The Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing payments to athletes. The hefty new deal involves brand partnerships with several ...

Ahead of the 2025 college football season, the WWE and the Big 12 have agreed to expand their partnership that has been in place each of the last two seasons to further enhance fan engagement for both ...

With the historic House ruling that allows universities to pay their student-athletes via a revenue-sharing model, shaking up college athletics, the Big 12 is leaning into a unique partnership. Lost ...

The Big 12 Conference and WWE are expanding their growing partnership. During the 2025 college football season, select episodes of SmackDown on Friday nights will emanate from Big 12 markets ahead of ...