Lou Paskalis is on a mission to “save marketing from itself.” “It has to go from what it is today, which is something I sort of endure to get things done, to something I love because it enables me to ...

After a long career as an ad buyer, Ad Fontes Media Chief Strategy Officer Lou Paskalis turned his attention to the need for quality local journalism, making “fighting to get advertisers back into the ...

Lou Paskalis, a longtime advertising industry executive who previously held leadership roles at the marketing trade group MMA Global and Bank of America Corp., has joined a startup that seeks to rate ...

Among all the engaging sessions at Forecast 2025, perhaps the most intense unfolded about the critical battle to preserve local news and the vital role of advertiser support as presented by a panel of ...

Lou Paskalis is on a mission to “save marketing from itself.” “It has to go from what it is today, which is something I sort of endure to get things done, to something I love because it enables me to ...

A byproduct of the always-on world of digital media is that marketing finally is catching up with the “real world.” Think about that for a moment. Or, as Bank of America Senior Vice President, ...

Lou Paskalis, the senior vice president of customer engagement and investment for Bank of America and a 2019 MediaPost All Star, is passionate, but not necessarily always pleased about the digital ...

Lou Paskalis, the former Bank of America Corp. executive known for his fervent stands on challenges facing the advertising business, has joined marketing trade group MMA Global as its president and ...

New Twitter owner Elon Musk “charmed” advertising executives on a conference call last Thursday but then “undermined his own progress the next day” with his own “petulant and thoughtless” behavior, ...