Tracee Ellis Ross didn’t build Pattern Beauty by accident. The actress-turned-founder on the strategic decisions behind her ...

Tracee Ellis Ross followed her own rulebook to get Pattern Beauty in the hands of consumers. Her haircare brand, which caters ...

Tracee Elliso Ross, Jill Marie Jones, Persia White and Golden Brooks for PATTERN's first commercial. In the commercial, Ross acts as her bar's "chief curltender," helping patrons explore which of ...

The actress and founder found success by surrounding herself with the right partners to scale her vision.

Tracee Ellis Ross invited her former co-stars to star in her commercial for haircare line, Pattern Beauty. Tracee Ellis Ross brought her Girlfriends castmates back to the small screen for her Pattern ...

Tracee Ellis Ross introduces Pattern Body, a new category for the beauty brand she launched in 2019 with hair goods. “Honestly, I started thinking about body at the beginning of the birth of Pattern,” ...

Tracee Ellis Ross is steering Pattern Beauty into its next growth phase, expanding beyond haircare into body care and reinforcing its leadership in textured hair products. The brand, now co-led with ...

“Coiltinis”, “Gel & Tonics”, and “Thirst Traps” are on PATTERN’s chief CURLtender (and founder) Tracee Ellis Ross’s cocktail menu. In the haircare brands first-ever TV commercial, Ross is turning ...

Even though Tracee Ellis Ross had long become a household name known for her massive curly mane, it took her ten years to get her hair care line, Pattern, on shelves. On a recent episode of the ...

Fans of former “Black-ish” star Tracee Ellis Ross are rushing to her defense. The actress was publicly disrespected by a ...

Tracee Ellis Ross has reunited with her girlfriends — literally! The actress's haircare brand, PATTERN Beauty, released its first commercial on June 27, which featured cameos from her Girlfriends ...