Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

A study comparing patient identification methods found referential matching delivered notably higher accuracy than traditional probabilistic algorithms. Using a gold-standard reference dataset from a ...

As any good entrepreneur will tell you, one company's business disruption is another's business opportunity. That's certainly the approach being taken by AdTruth, the mobile-focused division of online ...