Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad auction ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

TORONTO , Jan. 27, 2026 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM, OTCQB: ILLMF) (“illumin” or the “Company”) today announced a ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

The Global Cloud Advertising Market offers significant opportunities through the rise of programmatic advertising, AI-driven ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant's latest effort to spark interest in its ad-supported subscription tier. "This will enable clients to buy ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

“Persistent inefficiencies” within the programmatic advertising ecosystem led to $26.8 billion in wasted global ad spend in the second quarter, according to the Association of National Advertisers’ ...