A leading provider of Enterprise Data Warehousing (EDW) solutions, Teradata Corporation (TDC) announced that it will acquire Aprimo, a leader in cloud-based integrated marketing software for ...

Aprimo, a Teradata company, said this week that Robin Fleming is its new vice president of cloud services. Fleming was previously vice president of product quality and operations and will expand cloud ...

An unstable economic climate has forced retailers to be more mindful of marketing spend, making integrated marketing management a vital tool for success. Rob Tuttle, Director of Solutions Marketing ...

Marketing teams are facing major inefficiencies. A 2022 study by Forrester estimates 65% of customer content goes unused due to findability, relevance, and quality issues. Brands must create assets at ...