Three Million People Tried To Get Into Ulta Beauty World. Here’s Why It Matters Beyond The Swag Bags

Behind the viral moments and packed expo floor, Ulta Beauty World is delivering real dollars to the cities that host it.

'Fall in love with hair care.' Interview with Innersense at Ulta Beauty World

Ulta Beauty World 2025 took over Orlando, Florida on April 16. The USA TODAY NETWORK-Florida spoked with Innersense Organic ...
Fast Company

We’re in a trade-down economy, and Ulta is winning

If you’re feeling anxious about the economy, you’re not alone. Consumer confidence is at its lowest in more than a decade. Americans are worried about inflation, a possible recession, and job security ...

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

AI enhances marketing efforts, says Adobe Enterprise's Rachel Thornton, citing Ulta's approach to personalizing customer ...
Forbes

Ulta Beauty Beats Expectations Once Again Ahead Of Holiday Sales

Beauty brand Ulta has beaten Street expectations for the second quarter running. (Brian Cassella/Chicago Tribune/Tribune News Service via Getty Images) Ulta Beauty lifted its full-year sales guidance ...