Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. B2B transactions ...

Learn what counts as a business day in the U.S. and globally, including hours, holidays, and cultural variations to plan ...

Gone are the days of a local shopping center or department store serving one community. Today, e-commerce sales grow at the astounding rate of 20% each year, increasing even more during the pandemic ...

Commerce media has emerged as the fastest-growing segment of digital advertising, fundamentally changing how brands connect with consumers at the moment of purchase. As retailers and ecommerce ...

Starting an online shop sounds straightforward until the first peak traffic moment brings everything crashing down. Many aspiring e-commerce professionals invest heavily in marketing, product ...

Logistics management is the lifeblood of any business that deals with physical goods. It’s not just about moving products from point A to point B—it’s the art and science of planning, implementing, ...

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and it’s working. Creative is more personalized, targeting is sharper and ...

In my last post, I began a series leading to the development of a Business Continuity Event Management (BCEM) plan, with an overview of BCEM management. In this installment, we’ll continue our ...