YouTube has been testing a major change to the way it presents ads during videos, partly in response to the trend of users getting increasingly comfortable watching longer videos. Through its internal ...

YouTube appears to be running an experiment on TVs. This test removes the top row of “most relevant” in the Subscriptions ...

YouTube has a new test ongoing which allows users to remix Shorts using AI, but creators can opt-out if they wish.

Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experience ...

Thanks to YouTube’s ‘Timed Comments’ feature creators will be able to add timed comments to a specific portion of the video. Users will be able to view comments timed to the exact part they are ...

YouTube's testing a change that ignores your "All" notifications setting if you don't actually watch the channel, so only engaged fans get push alerts now.

YouTube announced today via a tweet that it is beginning to test a new design that hides the dislike count of videos from the public. It claims that the new design is in response to feedback about ...

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...

YouTube's title A/B testing is now rolling out globally to all creators with access to advanced features. Creators can test up to three titles, thumbnails, or title-thumbnail combinations. Tests run ...

Reports last year suggested Google was looking to make YouTube into more of a shopping hub, but we’ve seen little progress in that arena since. That’s changing a bit today, as Google announced it’s ...

YouTube recently announced YouTube Labs, its own version of Google Labs, which Google uses to test experimental features before potentially rolling them out to the ...