Streaming TV's slow-moving legacy media growth is compounded by rapid growth of other digital media. TikTok, YouTube, Meta ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system ...

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Elon Musk’s X has suffered a 60% decline in UK revenue in the last year, due to concerns over the content on the platform, The Guardian reports. This news comes after X switched the image-creation ...

Early Warning Services has selected Havas Media Network as its new agency of record. Havas will handle media, primarily to ...

Spencer Lian-Thompson will focus on forging relationships with major retail media networks and technology partners, expanding ...

Google has added data transmission controls to its Google Tag settings without formally announcing it. Advertisers can now ...

The ZipRecrooners front the new multichannel marketing ad to showcase how the company helps businesses “meet their match.” Produced in-house, the creative team collaborated with Chromista and Circle ...

The brand launched the partnership in a new spot with Chipotle athlete and PGA Tour pro Max Homa, seen here. In it, Homa pulls up to a Chipotle drive-thru window in a golf cart, complete with Chipotle ...

As Threads continues to grow, it is experimenting with a gaming feature directly in chats, prompting users to shoot hoops by swiping their finger on the screen.

TikTok advertisers will soon need a verified TikTok profile to run ads in the app. TikTok is in the process of eliminating its Custom Identity option, which allows advertisers to place ads without ...