The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Brewing giant Heineken's advertising campaign promoting its zero-alcohol beer on the London Underground forced its way into the public conversation ...

During the cost-of-living crisis, our assumption going into the research was that people would be motivated by frankly any ...

In digital marketing, the “who’s actually looking at what” problem is entering a new phase. Agentic browsers like ChatGPT’s Atlas and Microsoft’s Copilot can now surf the web on behalf of users, ...

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.

Microsoft is experimenting with a free, ad-supported version of Xbox Cloud Gaming, a major shift from its current ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

NFL limiting the number of sports betting commercials that may appear around the Super Bowl, from lead up to kickoff to the ...

True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit.

Technological advancements are pushing OOH from strength to strength. Adam Kahansky at Broadsign explores the trends set to shape the channel this year.