Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

In an interaction with BestMediaInfo.com, Manmeet Ahluwalia, Chief Marketing Officer at EaseMyTrip, said the online travel ...

The furniture retailer has credited a £7.4m investment in marketing, particularly within Sofology, for increased sales.

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic ...

With millions of advance bookings and ad inventory sold out early around Dhurandhar: The Revenge, brands are back for ...

Cola's Rimzim Jeera, brands are discovering that recycling emotion the right way is the sharpest tool in the creative arsenal right now ...

Over the past year, CMOs worldwide have increasingly prioritised demonstrating media effectiveness and proving the value of marketing.

If the platform can manage my account, what is my team supposed to do?” In my experience, the answer is: Be very clear about ...

Some say the 1990s was the height of advertising. With people tuned into the same TV shows on more channels than ever, commercialism rife and the internet in its infancy, brands had multiple platforms ...

Once your campaigns are up and running, be data-driven in execution. Track how each campaign or content piece performs and hold the ones that aren’t performing. Get comfortable with analytics and ...