The wetland puzzle that stumped hydrology for decades—how physics and AI joined forces to predict unmeasured regions

For years, the Prairie Pothole Region has bothered me in a very specific way. On a map, it looks like a normal landscape: ...
The Olympian

Cam Newton using BET money to kick off HBCU tailgate tour

Cam Newton is putting his money behind the culture, reinvesting earnings from his short-lived TV run to launch an HBCU-focused "4th & 1" College Tailgate Tour. The former NFL MVP has been talking ...
Harvard Business Review

AI Doesn’t Reduce Work—It Intensifies It

Right now, many companies are worried about how to get more employees to use AI. After all, the promise of AI reducing the burden of some work—drafting routine documents, summarizing information, and ...
Marketing

How to Conduct Effective Audience Analysis in Six Steps

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...
Harvard Business Review

Artificial Intelligence for the Real World

Don’t start with moon shots. by Thomas H. Davenport and Rajeev Ronanki In 2013, the MD Anderson Cancer Center launched a “moon shot” project: diagnose and recommend treatment plans for certain forms ...