These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Kelley Cotter, Penn State (THE CONVERSATION) Chinese tech giant ByteDance has signed ...

A new U.S.-based joint venture would keep TikTok online while handing oversight of its algorithm and data security to some of America’s wealthiest investors. Reading time 2 minutes TikTok and ...

2026 approaches with our bright-eyed resolutions in tow. If you spend any significant part of your day streaming music, 2025 may have left you rethinking those listening habits, especially if Spotify ...

The world's biggest film industry has a new breakout star – artificial intelligence. While Indian cinema is embracing AI far more readily than Hollywood, the use of the technology isn't pleasing ...

Artificial intelligence (AI) is the new arms race and the centerpiece of defense modernization efforts across multiple countries, including the United States. Yet, despite the surge in AI investments, ...

TikTok has reached a deal to cede a substantial portion of its U.S. operation to a group of American investors, thus ending a years-long tussle in which the federal government has sought to force the ...

The deal paves the way for TikTok to escape legal peril months after a U.S. ban. Social media giant TikTok struck an agreement to put its U.S. operations under the majority control of U.S. investors, ...

Since his return to office, President Trump and his family have engaged in a moneymaking campaign like none in modern American history. A headshot of President Trump sits in the center of a network ...