T-Mobile and Coinbase’s Super Bowl ads used the Backstreet Boys in very different ways.

And neither one had noticeable AI. T-Mobile brought the actual Backstreet Boys in, while Coinbase broke things up with a ...
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Crypto's Super Bowl Moment Shrinks to Single Coinbase Ad

Four years after the "Crypto Bowl," only Coinbase advertised during Sunday's game as the industry retreats from the marketing spotlight.
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Coinbase Super Bowl commercial taps into Backstreet Boys nostalgia – marking crypto’s cautious return to big-game ads

Coinbase returned to Super Bowl advertising after four years with a Backstreet Boys–themed karaoke ad. ・The nostalgia-driven ...

Coinbase 'bought a vibe' with Backstreet Boys Super Bowl ad years after epic flop

The crypto company returned to the high-stakes Super Bowl advertising game Feb. 8 with a 60-second spot hoping to inspire a viewer singalong with Backstreet Boys’ “Everybody (Backstreet’s Back),” ...