Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to last year, in 2024, where we had seven confirmed updates, then ...

In this edition of Ask An SEO, we address a familiar challenge for marketers: How do you keep stakeholders from abandoning SEO when algorithm updates cause traffic drops? This is an all-too-common ...

The TikTok algorithm, built by its Chinese parent ByteDance Ltd., is what has made the app so popular with half of America. The enormously powerful technology can master the intricacies of our ...

AI upstarts were supposed to lay siege to Google’s search-engine dominance. So far, the defense is winning. Google’s ubiquitous search tool has proven surprisingly resilient to competition from the ...

A search problem refers to the task of finding a solution within some space of possible options, and that space could be made up of discrete steps or continuously varying values. For example, solving ...

Google has released new best practices, video bytes and what to do if your site was flagged incorrectly, as well. Google has revamped its search help documentation with revised guidelines for sites ...

AI Mode excels at tasks like product research for online shopping. But it falls short on basic web searches. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology writer and the ...

Binary Search is one of the most efficient algorithms for finding the position of an element in a sorted array. In just 100 seconds, learn how it works, why it’s so fast, and how you’ve probably used ...

These highlights were written by the reporters and editors who worked on this story. Calvin Alexander thought he had done everything the Louisiana parole board asked of him to earn an early release ...

In March 2024, website owner Morgan McBride was posing for photos in her half-renovated kitchen for a Google ad celebrating the ways the search giant had helped her family’s business grow. But by the ...