Winter is here, and with it comes the usual conundrum of styling cute boots in volatile weather. In fact, discovering how to style brown boots with jeans for the season has become our highest priority ...

Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan For as long as we ...

The Viture Luma Pro XR Glasses are back on sale at Amazon for the same price we saw during Black Friday and Cyber Monday sales last holiday season. Normally $499, the Luma Pro XR Glasses are ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.