Launched in May 2025, Ultra has scaled at a pace rarely seen in modern CPG — 1,000,000 cans sold within 6 first months of launch, making it the #1 nicotine-free pouch brand in the world. Ultra’s ...

Throughout history, nicotine has been used by the military and corporate America to enhance alertness and performance in the troops and workers. Recent reporting by the Wall Street Journal highlights ...

Dec 19 (Reuters) - The U.S. Food and Drug Administration said on Friday it has authorized the marketing of six Altria-owned on! PLUS nicotine pouch products, through a pilot program aimed to ...

Earlier this fall, I chatted with high-schoolers across the country — from New York to Illinois to Alabama — who all told me one thing: Every teenage girl in their grade carried around this chunky, ...

Dipa Kamdar does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

If you love creative paracord projects, mind-blowing weaves, and unique survival gear, you need to follow me! Join the Weavers of Eternity community for expert tutorials, fun challenges, and must-know ...

Ritwik is a passionate gamer who has a soft spot for JRPGs. He's been writing about all things gaming for six years and counting. No matter how great a title's gameplay may be, there's always the ...

David Gomez, a school resource officer for the Boise County Sheriff’s Office in Idaho, started noticing caffeine pouches last spring. Students were using the pillow-shaped pouches, which can contain ...

Sarah Todd returned to reporting in January 2025 after being assignment editor at STAT since October 2022. You can reach Sarah on Signal at sarahlizchar.47. Nicotine pouches like Zyn have exploded in ...

Call it nostalgia, self-expression, or a playful twist on everyday luxury — bag charms are having a moment. From whimsical plushies to refined, jewelry-inspired tokens, statement charms are dangling ...