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Did you know the Advertising and Marketing Communications Management program has an area dedicated to collaboration? The Agency is a living lab designed to look and feel like a real advertising agency to get students' creativity flowing. While creativity is usually a soft skill, Professor Jef Petrossi considers it to be a hard skill in the Advertising field. Third-year students in the program get to truly experience The Agency in the Agency Experience course, where they form teams of creative an
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